A beer designed around being too “American” to be Filipino, but also being too “Filipino” to be American and the overwhelming sense of having no identity between one or the other.
Creative Strategies
Strategy 1
Use bold patterns that wrap around the full package to pull attention from the consumers and to create a strong impression of the brand. Utilizing bold patterns and recognizable motifs.
Strategy 2
Utilize a propaganda poster-inspired approach to represent how strong the western influence is over Filipino culture.
Strategy 3
Origin/Location based using imagery of popular landmarks from each country, but also motifs created out of the flags for the origin.
Sketches
Final Design
